LABFAR PANTHENOL · Product Design & Visual System
Development of a complete brand and product ecosystem for Panthenol, including brand identity, visual language and multi-line design.
The system extends across ranges such as Panthenol Maresia, Tattoo and 10%, each with a distinct character while maintaining a cohesive brand core.
The concept is built around skin regeneration, expressed through key visual elements like the droplet — representing hydration — and fire — symbolizing intensity and transformation, especially within the Tattoo line.
A consistent and premium identity has been crafted across all product touchpoints.
