Development of the visual identity for CHACHO PIZZA, specifically designed for vending machine environments. The concept is built around a playful and highly recognizable visual: a reinterpretation of the iconic “Pac-Man,” transformed into a pizza devouring its own ingredients. This idea becomes the core of the graphic system, creating a strong visual hook in high-traffic, quick-decision spaces.

The project evolves into a distinctive visual language where each flavor is represented through more refined, adult-oriented illustrations, balancing playfulness with a clean, contemporary aesthetic. The entire system is optimized for visibility and impact in vending, resulting in a bold, memorable brand that performs effectively at the point of sale.